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Digital Marketer - App Store Optimization - MA - 0623 (Information Technology)
Cambridge, MA 02141
Recruited by: Marjorie Kolkin | Recruiter | Compass Systems & Programming Inc See all my Jobs

  • Hiring Company: Compass Systems
  • Industry: Information Technology
  • Compensation: Depends On Experience
  • Expires: Apr 14, 2019
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Job Description

Digital Marketer - App Store Optimization

Our global client is seeking an exceptional Digital Marketer who enjoys the challenge of Optimizing App Stores. As a self starter you will lead the charge in developing and implementing a world-class app store optimization strategy

Digital Marketer - App Store Optimization Responsibilities
· Lead app store optimization (ASO) efforts on both the iOS App Store and Google Play.
· Develop and implement a plan to grow our global mobile app user base
· Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate.
· Validate optimization strategies using A/B testing.
· Monitor and report on keyword rankings, install rate, and effectiveness of experiments.
· Work with our localization team to optimize our app store presence in over 50 markets worldwide.
· Stay current on the latest developments in app store optimization for both iOS and Google Play.
· Work with our app product teams, Biz Development, Marketing and our Apple and Google partners get our apps featured in the app stores.

Digital Marketer - App Store Optimization Requirements
· Have successfully planned and implemented an Application Store Optimization strategy achieving significant app user base growth.
· Deep understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
· Strong analytical skills, including the ability to analyze statistical data to make optimization decisions.
· Experience with app store optimization tools such as StoreMaven, Apptentive, Mobile Action etc.
· Experience in related fields like Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and digital marketing is a plus.
· Coding experience, particularly in Python and SQL is a plus.
· International/localization experience is a plus.

For more information or to apply for the Digital Marketer - App Store Optimization position, please contact Randy Barron: randyb@compass-sys.com or 603-778-9090