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SEO/SEM Specialist (Information Technology)
RSM, CA 92688
Recruited by: Bette Hagerty | Recruiter | Melissa See all my Jobs

  • Hiring Company: Melissa Data Corp
  • Industry: Information Technology
  • Compensation: Hourly
  • Expires: Aug 11, 2021
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Job Description

Melissa is a fast-growing software company and leading provider of global address verification and identity authentication solutions. We’re passionate about data quality and pioneering new ways businesses can achieve clean, accurate and trusted contact data to gain critical insight and drive meaningful customer relationships.

We are looking for a SEO/SEM Specialist to assist in optimizing our paid & organic efforts across multiple platforms. The candidate will collaborate with marketing teams (Web, Graphic, & Copywriting) to create, optimize, and manage paid & organic marketing efforts. This position will be a key role in the overall Search Engine Marketing program and requires strong analytic skills. It will focus on increasing our paid & organic search engine visibility, driving visitors to the websites, generating new leads, tracking ROI/spend across multiple platforms.

Your Responsibilities (not limited to):
• Perform SEO and PPC related activities such as keyword research, management, analysis, bidding, audits, and A/B testing as needed
• Track & analyze website analytics utilizing Hubspot, Google Analytics & Tag Manager to optimize conversions & funnels
• Translate campaign and website data into actionable plans/recommendations
• Identify new opportunities for improving paid/organic search rankings, traffic, conversions, lead generation & downloads
• Collaborate with teams to create, manage & optimize advertisements including text, display and retargeting ads
• Create reports and summaries for internal communications with recommendations for improvement
• Work with Marketing teams(Web, Graphic, & Copywriting) to create optimized assets for websites, blogs, apps, ads, and other digital platforms
• Update website content, metadata, & links for maximum optimization and search engine rankings
• Monitor performance metrics/KPIs to understand SEO & paid strategy performance

Your Qualifications:
• 2-3 years of experience in digital marketing or related role surrounding SEO/SEM/PPC
• Knowledge in web tools like Google Analytics, Search Console, SEMRush, & Ispionage
• Understanding of HTML & meta data
• Knowledge of mobile search, app store optimization, and video search is a plus
• Good understanding of marketing technology, campaign development, digital experiences and analytics
• Strong knowledge of search engine algorithms and Google Ads
• Sense of ownership and pride in your performance and its impact on company’s success

• Competitive Salary
• Generous 401(k)
• Medical, dental and vision insurance
• Paid holidays and personal time off
• Company meals on select days every week
• Monday bagels and Friday donuts

To Apply: https://www.melissa.com/jobs/jobapply.aspx
• E-mail your resume in PDF or Microsoft Word format.
• No phone calls or recruiters please, NO remote workers

poster_screen_reader_optimized.pdf (eeoc.gov)

Melissa is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Melissa is a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974 (VEVRAA), which requires Government contractors to take affirmative action to employ and advance in employment four categories of “protected veterans.” These four categories are defined as follows:
• A “disabled veteran” is one of the following:

a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
 a person who was discharged or released from active duty because of a service-connected disability.
• A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
• An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
• An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.