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Digital Marketing Manager for a Research & Development Firm (Marketing & Advertising)
Hawthorne, CA 90250
Recruited by: Treehouse Partners | Recruiting Associate | The Treehouse See all my Jobs

  • Hiring Company: The Treehouse
  • Industry: Marketing & Advertising
  • Compensation: to be determined
  • Expires: Aug 11, 2019
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Job Description

Description : Our client is a leader in the design and engineering of interesting and innovative technical products (mostly in the simulation space) targeted at defense, R&D, medical, and engineering clients. Much of their success comes from their ability to find new market opportunities and clients with their best-in-class products and engineering services. In order to continue this success, they are seeking a Digital Marketing Manager who can eventually grow into a Director/VP of Marketing for the company.

Responsibilities:

- Drive revenue generation by increasing and optimizing the volume and quality of customer leads

- Support the upstream part of the sales process and track the effectiveness of their lead nurturing process

- Oversee the planning, development, and coordination of all digital marketing programs and activities

- Devise strategies to generate customer traffic for the purpose of lead generation

- Develop and manage email marketing, paid search, and digital display campaigns

- Improve the usability, design, and content of the company website

- Analyze successes and challenges to gain insights for future strategies and activities

- Evaluate customer research, market conditions, and competitor data and adjust marketing strategy accordingly

- Manage an external agency that will be supporting many of the above efforts – overseeing budget, project timelines, and results

- In the future, build out and manage the internal Marketing team

Qualifications

- 5+ years' experience as a Marketing Manager/Director, with at least 2 involving a highly technical or virtual reality product

- Experience marketing to occupational and physical therapy market, military clients, and other new markets, a plus

- Versatility of experience, ranging from lead generation to organic and paid traffic – SEO to display – etc.; ideally in the B2B sector

- Comfort working with data analytics tools and ability to deliver actionable insights based on the data generated by these tools

- Tech-savvy with Salesforce experience as well

- Great communicator with the ability to impart ideas in various forms

- Desire to work in an environment where initiative and entrepreneurship are rewarded and valued

Apply: http://thetreehousepartners.com/job-detail/?job_id=454