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Director of Marketing for a Leading Mattress Company (Marketing & Advertising)
Los Angeles, CA 90220
Recruited by: Treehouse Partners | Recruiting Associate | The Treehouse See all my Jobs

  • Hiring Company: The Treehouse
  • Industry: Marketing & Advertising
  • Compensation: to be determined
  • Expires: Jul 18, 2020
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Job Description

Description : Our client is a family business with a long history of success providing world-class mattresses. They're seeking a passionate Marketing Director to join their team and support their mission. The Marketing Director will work with the executive team and will be responsible for all marketing initiatives (Social, Public Relations, Branding, etc.) and systems in order to expand consumer and retail clientele.

Responsibilities:

- Serve as marketing leader for the organization, providing both in-the-weeds direct marketing support and high-level marketing strategy

- Collaborate with executive team on yearly and quarterly marketing strategies, maintaining a clear vision of the brand's identity and vision and tracking and reporting on KPIs

- Conceptualize both D2C and B2C marketing techniques, working with a small in-house Marketing team for consumer email marketing and outside vendors for retail clients

- Lead all market research efforts

- Maintain a modern eCommerce site that is on-brand and drives leads, including recommendations for improvements to merchandising, packaging, product positioning, and pricing strategies

- Guide Product Development team and assist with negotiation, samples, and sourcing in order to create products that represent the unique brand

- Create and manage marketing budget that aligns with overall strategy and plan

Qualifications:

- Bachelor’s degree, required

- 5-10+ years experience in marketing, consumer products focus for at least 5 years

- At least 2+ years in graphic/web design

- Experience in both traditional and digital marketing, with a particular emphasis on e-commerce development and distribution

- Demonstrated history of success working with smaller, more entrepreneurial companies, leading small teams and collaborating with C-suite

- Knowledge of both D2C and B2B marketing best practices

- Intermediate to advanced experience with Adobe Suites

- Ability to write clear, concise, and engaging content

- “Buck stops here” mentality and comfort rolling up sleeves to directly handle a wide range of marketing tasks

- Contagious excitement, excellent motivational skills

- Passion for working in a fast-paced environment and ability to continually churn out new ideas and suggestions for improvement