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SEM/Paid Search Leader for a PE-backed Online Printing Conglomerate (Marketing & Advertising)
Los Angeles , CA 90001
Recruited by: Treehouse Partners | Recruiting Associate | The Treehouse See all my Jobs

  • Hiring Company: Confidential
  • Industry: Marketing & Advertising
  • Compensation: to be determined
  • Expires: Aug 09, 2020
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Job Description

Our client is a fast-growing and private equity-backed provider of online printing solutions and marketing collateral for individuals and businesses. They are seeking a SEM/Paid Search Leader to create effective strategies for collecting and analyzing data, interpreting results, and implementing best in class search marketing practices. This person will be marketing-minded and have hands-on search engine marketing skills expertise in campaign optimization.
Responsibilities- Lead the strategy for large search account(s) in Paid Search and Shopping marketing
- Identify opportunities to grow and optimize the search channel
- Manage the overall budget to deliver revenue goals within budget
- Execute the strategies for shopping campaigns and text ad campaigns
- Oversee the bid management platform to adjust strategies or bids on specific keywords as needed
- Collaborate with technology team/feed vendor to optimize the product feed management
- Align goals with merchandising team and identify opportunities to expand campaign
- Conduct ad copy and landing page A/B tests to optimize Quality Score and conversion rates
- Regularly track, measure, and report on marketing performance

Qualifications- Bachelors Degree, required
- 5+ Years of Relevant Experience in Paid Search and Shopping advertising
- Proficient in AdWords and Bing interfaces and analytics tools such as Google Analytics
- Advanced knowledge of bid management platforms (Kenshoo, Marine, QuanticMind, Google etc.)
- Working Knowledge in SQL and/or Tableau preferred
- Experience in Customer Acquisition and/or Direct Response Marketing preferred
- Ability to thrive in a fast-paced, results-driven environment