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Head of Product for a Wellness Brand Opportunity (Other)
Los Angeles, CA 90505
Recruited by: Treehouse Partners | Recruiting Associate | The Treehouse See all my Jobs

  • Hiring Company: The Treehouse
  • Industry: Other
  • Compensation: to be determined
  • Expires: Oct 29, 2021
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Job Description

Area : Los Angeles, CA

Description : Our client is a wellness company that resulted from the integration of two leading brands in the plant-based lifestyle space. They promote the adoption of healthier living by helping people eat more whole plant-based foods for the sake of their health and the planet. They are seeking a dynamic and visionary Head of Product to lead the next phase of product development for the company.

The ideal candidate will have an obsession with innovation, customer experience, and value creation along with a keen sense of what drives the business forward. This individual should be comfortable with ambiguity and passionate about ideating and building products that are either in early-stage development or not present on the company’s product roadmap. This position will report directly to the company’s CEO.

Fantastic candidates who need to work primarily remotely will be considered, but there is a strong preference for someone who can be in the LA-based office at least 2-3 days/week.


- Co-own the go-to-market strategy, including product roadmap timeline, monetization, target customers, categories, and determining the customer journey as the product evolves.

- Develop an innovative product roadmap that keeps the company ahead of the curve and maintains the company’s position as a leader in the plant-based space.

- Serve as the primary conduit between the brand and the company’s technology resources (either inhouse or third-party vendors). This person should be technically articulate and be comfortable vetting third-party technology solutions, explaining product requirements to technology providers, and collaborating with developers throughout the product development lifecycle.

- Create and release products based on rigorous attention to user behavior as evidenced by quantifiable data. The includes customer segmentation, understanding the needs of each segment, application of current and future products to each segment, and movement of the consumer through the stages.

- Clearly articulate the product requirements based on feedback from analysis, users, and business requirements.

- Report on the status of all ongoing projects, ensuring deadlines and milestones are met.

- Maintain product P&Ls and forecasts, monitor product delivery/quality issues and competitive landscape, and interact with key opinion leaders.

- Monitor and continuously optimize products once they are in market.

- Work with the team to create/prepare presentations for Leadership Team / Board / Potential Investors that clearly articulate product strategy, design concepts, and product development methodology.


- 10+ years of hands-on experience in product development and product management, leading teams of product managers and designers, and interfacing closely with developers and technology vendors

- Passion for and interest in the wellness space (plant-based, a plus)

- Track record of building successful and profitable products out of strategic concepts and self-formulated new product ideas

- Product visionary attributes, with a background in ideating innovative products that propel companies to the forefront of their markets

- Firm grasp on the interconnected relationship between product and engineering teams (and product and marketing) with strong thoughts on how best to manage projects/teams effectively

- Expert understanding of agile/lean product development processes including initiation, requirements gathering, analysis and design, development tools and technologies, release and version control, contemporary testing methodologies, and deployment management

- Ability to effectively present designs, data and analysis used for both internal stakeholders and external partners and investors

- Ability to meet deadlines and manage a heavy workload, providing visibility into the workflow and portfolio. In this environment, you can easily shift from big picture strategy to hands-on execution

- Outstanding strategic planning skills, with the ability to quickly and effectively take complex company objectives and translate them into a plan of action for a team

- Personality profile to fit into a high-growth, fast-paced culture that requires teamwork and significant interaction with employees at all levels

- Demonstrated flexibility and the ability to quickly pivot as market forces and the company’s strategy and objectives evolve.