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Search for Jobs by Josh Slimmer

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Manager Product Marketing  (Manufacturing & Production)
Remote, NY 00000
Recruited by: Josh Slimmer | Recruiter | Jericho HR Group See all my Jobs

  • Hiring Company: Jericho HR Group
  • Industry: Manufacturing & Production
  • Compensation: to be determined
  • Expires: Dec 05, 2020
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Job Description

We are looking to hire a motivated individual to help drive product marketing. Your focus will be on some of the most technologically advanced electronics on the planet. Specifically, our BERT, and AWG hardware and software portfolio. The ideal candidate will have a technical background, quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

• You will conceive and implement content-driven campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, email marketing, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.
• You will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels. Your goals are to create engagement and gather new names that can be nurtured into quality marketing leads for your portfolio.
• You will ensure that your campaigns support existing company communication channels, and you will be measured on the performance of your content in these channels. This include whitepapers, blogs, eBooks, videos, web pages, paid media advertising, events, and seminars.
Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

Experience:
• Bachelor’s or Master’s Degree (Electrical Engineering strongly preferred)
• MBA is preferred
• 5-7 years in technical product marketing
• 3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
• Must have marketing experience in High-tech/Electronics industry, experience with oscilloscope, BERT, and AWG products and or Digital application knowledge preferred
• Experience transforming complex topics into digestible concepts
• Ability to think creatively and break industry stereotypes
• Excellent writing skills - a passion for storytelling and digital content is a plus
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
• Experience managing product launches
• Proven success working with global, cross-functional teams
• Proven experience working productively in a remote work situation